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Bc. Samuel Hupka

Bachelor's thesis

Strategie rozvoje firmy

Strategy of a Firm's Development
Abstract:
The goal of the submitted thesis: “Strategy of a firm´s development” is to analyze the environment of a selected company and propose an appropriate strategy for the company. The thesis is composed of two parts. The theoretical part contains the definition of concepts and procedures connected to strategy and environment. In the application part these concepts and procedures are then applied to a specific …more
Abstract:
Predmetom bakalárskej práce „Stratégia rozvoja firmy“ je analýza prostredia vybraného podniku a určenie vhodnej stratégie pre tento podnik. Práca pozostáva z dvoch častí. V rámci teoretickej časti sú definované jednotlivé pojmy a postupy súvisiace so stratégiou a prostredím spoločnosti. V praktickej časti sú tieto pojmy a postupy následne aplikované na konkrétny podnik, u ktorého je prevedená analýza …more
 

Keywords

stratégia podnik vonkajšie prostredie vnútorné prostredie Ansoffova matica SWOT analýza strategy company external environment internal environment Ansoff matrix SWOT analysis SWOT analysis
 
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 4. 2017
Identifier: https://is.muni.cz/th/bs2ol/

Thesis defence

  • Date of defence: 5. 6. 2017
  • Supervisor: doc. Ing. Petr Pirožek, Ph.D.
  • Reader: Ing. Petr Mikuš, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Economy and Management / Business Management

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