The internationalization process of LEGO Group - a case study – Pavel Služevský
Pavel Služevský
Master's thesis
The internationalization process of LEGO Group - a case study
The internationalization process of LEGO Group - a case study
Abstract:
The aim of this thesis is to provide an insight into the internationalization process of the LEGO Group, and the main focus is to analyze the LEGO Group's internationalization steps and process with a known internationalization theory-model, namely the Uppsala model by J. Johanson and J. Vahlne (1977), that originated in Sweden. This model focuses on the gradual increase in involvement, and the gradual …viacAbstract:
The aim of this thesis is to provide an insight into the internationalization process of the LEGO Group, and the main focus is to analyze the LEGO Group's internationalization steps and process with a known internationalization theory-model, namely the Uppsala model by J. Johanson and J. Vahlne (1977), that originated in Sweden. This model focuses on the gradual increase in involvement, and the gradual …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 5. 4. 2024
Obhajoba závěrečné práce
- Vedúci: prof. Dr. Stefan Eckert
Citační záznam
Jak správně citovat práci
Služevský, Pavel. The internationalization process of LEGO Group - a case study. Liberec, 2024. diplomová práce (Ing.). Technická univerzita v Liberci. Ekonomická fakulta
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Instituce archivující a zpřístupňující práci: Technická univerzita v Liberci, Ekonomická fakultaTechnical University of Liberec
Faculty of EconomicsMaster programme / odbor:
International Management / International Management
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