Ing. Selin Senyuva

Diplomová práce

The effects of sustainable marketing on customers to consider environmentally conscious product in fashion industry

The effects of sustainable marketing on customers to consider environmentally conscious product in fashion industry
Anotace:
The goal of this thesis is to investigate the effects of sustainable marketing on customers to consider environmentally friendly products in the fashion industry. The first part of the thesis consists of methodology and theoretical background. The current literature is examined with the focus on sustainable marketing, sustainable consumption and the fashion industry. In the second part, results of …více
Abstract:
The goal of this thesis is to investigate the effects of sustainable marketing on customers to consider environmentally friendly products in the fashion industry. The first part of the thesis consists of methodology and theoretical background. The current literature is examined with the focus on sustainable marketing, sustainable consumption and the fashion industry. In the second part, results of …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 17. 5. 2021

Obhajoba závěrečné práce

  • Obhajoba proběhla 25. 6. 2021
  • Vedoucí: doc. Ing. Alena Klapalová, Ph.D.
  • Oponent: Ing. Radmila Štangová

Citační záznam

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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakulta