Ing. Selin Senyuva

Master's thesis

The effects of sustainable marketing on customers to consider environmentally conscious product in fashion industry

The effects of sustainable marketing on customers to consider environmentally conscious product in fashion industry
Abstract:
The goal of this thesis is to investigate the effects of sustainable marketing on customers to consider environmentally friendly products in the fashion industry. The first part of the thesis consists of methodology and theoretical background. The current literature is examined with the focus on sustainable marketing, sustainable consumption and the fashion industry. In the second part, results of …more
Abstract:
The goal of this thesis is to investigate the effects of sustainable marketing on customers to consider environmentally friendly products in the fashion industry. The first part of the thesis consists of methodology and theoretical background. The current literature is examined with the focus on sustainable marketing, sustainable consumption and the fashion industry. In the second part, results of …more
 

Keywords

Sustainable marketing sustainable consumer behaviour sustainable consumption fashion industry sustainable fashion
 
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2021
Identifier: https://is.muni.cz/th/e1wbf/

Thesis defence

  • Date of defence: 25. 6. 2021
  • Supervisor: doc. Ing. Alena Klapalová, Ph.D.
  • Reader: Ing. Radmila Štangová

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