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Ing. Selin Senyuva

Master's thesis

The effects of sustainable marketing on customers to consider environmentally conscious product in fashion industry

The effects of sustainable marketing on customers to consider environmentally conscious product in fashion industry
Anotácia:
The goal of this thesis is to investigate the effects of sustainable marketing on customers to consider environmentally friendly products in the fashion industry. The first part of the thesis consists of methodology and theoretical background. The current literature is examined with the focus on sustainable marketing, sustainable consumption and the fashion industry. In the second part, results of …viac
Abstract:
The goal of this thesis is to investigate the effects of sustainable marketing on customers to consider environmentally friendly products in the fashion industry. The first part of the thesis consists of methodology and theoretical background. The current literature is examined with the focus on sustainable marketing, sustainable consumption and the fashion industry. In the second part, results of …viac
 

Keywords

Sustainable marketing sustainable consumer behaviour sustainable consumption fashion industry sustainable fashion
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 17. 5. 2021
Identifikátor: https://is.muni.cz/th/e1wbf/

Obhajoba závěrečné práce

  • Obhajoba proběhla 25. 6. 2021
  • Vedúci: doc. Ing. Alena Klapalová, Ph.D.
  • Oponent: Ing. Radmila Štangová

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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakulta
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