The Role of YouTuber in the Consumer Decision Making Process – Iana Nabokikh
Iana Nabokikh
Bachelor's thesis
The Role of YouTuber in the Consumer Decision Making Process
Abstract:
The objective of the thesis is to identify the main consumer behaviour characteristics of the YouTube viewers in the chosen market segment and to propose an implementation of these finding in the marketing communication on the selected market segment.
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2022
Thesis defence
- Supervisor: Ing. Lenka Platilová Vorlíčková
- Reader: Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
NABOKIKH, Iana. \textit{The Role of YouTuber in the Consumer Decision Making Process}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/0gc3xs/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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