Building Loyalty in Consumer Markets – Olga Selivanova
Olga Selivanova
Diplomová práce
Building Loyalty in Consumer Markets
Building Loyalty in Consumer Markets
Anotace:
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution …víceAbstract:
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 18. 6. 2009
Identifikátor:
http://www.vse.cz/vskp/eid/22133
Obhajoba závěrečné práce
- Obhajoba proběhla 15. 6. 2010
- Vedoucí: Jana Přikrylová
- Oponent: Patrik Tjokorda
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/22133
Vysoká škola ekonomická v Praze
Magisterský studijní program / obor:
Ekonomika a management / International Business - Central European Business Realities
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