Business plan for a ramen bar in Prague with emphasis on marketing

Bc. Le Minh Nhat Pham

Bakalářská práce

Abstract:

It is not difficult to open a store in Prague because it is a great market opportunity with a stable economic, low level of unemployment, great working situation and the most famous characteristic of Prague is a city of tourism; but to success in a new business it is necessary to have appropriate strategies in the first steps, because it will decide the future of the business. With the idea of opening a ramen bar operating in the field of gastronomy, based on a business plan that being used as a reference in opening a new business in the center of Prague - Czech Republic. The thesis is divided into two main parts consist of theoretical and practical. The theoretical part comprises a study of scientific literature and scientific resources from various academic and other reliable sources. For the practical part, a detailed business plan will be created and presented. It will be based on surveys conducted to find data about potential customers and about the competitors. Finally, it will propose suitable and appropriate marketing to promote the success of the business and its products.

Keywords

business plan, marketing plan, marketing, business, plan, ramen

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 17. 3. 2020

Obhajoba závěrečné práce

• Vedoucí: Ing. Richard Selby, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Systems Engineering and Informatics / Informatics