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Eva Očenášová

Bachelor's thesis

Nové trendy na trhu platobných kariet v SR

New trends in Credit Cards Market in Slovakia
Abstract:
Work deals with credit cards on the market in the Slovak Republic, and new developments that are in this phase-in. The goal of this work is to present innovative methods applied to the payment card market three largest banks in Slovakia, Tatra banka, a.s, Slovenská sporiteľňa, a.s., and VÚB Banka, a.s. The first chapter focuses on the theoretical basis of the solved problem, in particular the history …more
Abstract:
Bakalárska práca sa zaoberá platobnými kartami na trhu v Slovenskej republike a novými trendmi, ktoré sú na tomto trhu postupne zavádzané. V bakalárskej práci sme priblížili inovatívne metódy, ktoré aplikovali na trh platobných kariet tri najväčšie banky na Slovensku: Tatra banka, a.s., Slovenská sporiteľňa, a.s. a VÚB banka, a.s.. Prvá kapitola je zameraná na teoretické východiská riešenej problematiky …more
 

Keywords

platobné karty komerčné banky inovácie ponuka ochrana a zneužitie platobných kariet credit cards commercial banks innovation offer protection and misuse of credit cards
 
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2014
Identifier: https://is.ambis.cz/th/y2il5/

Thesis defence

  • Date of defence: 16. 6. 2014
  • Supervisor: doc. Ing. Zdenka Musová, PhD.
  • Reader: Ing. Adriána Šlajferčíková, PhD.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
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Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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