Bc. Patrik Nezdařil
Master's thesis
Prestiž a výkonnost firmy
Relation of a Companys Reputation to its Performance
Abstract:
Diplomová práce je zaměřena na posouzení toho, zda existuje vztah mezi prestiží a výkonností firmy. V první části práce jsou zobrazeny žebříčky společností. Druhá část práce je zaměřena na posouzení výkonnosti s pomocí poměrových ukazatelů. Dále je pak sestaven nový žebříček podle výkonnosti a ten je porovnáván s umístěním firem v žebříčku vyhlašovaném sdružením Czech Top 100.Abstract:
The diploma thesis is focused on the assessment of whether there is a relation between the prestige and the performance of the company. In the first part, the company rankings are displayed. The second part of the thesis is focused on the performance assessment using the ratio indicators. It is then built up to a new ranking by performance and it is compared with the placement of companies in the ranking …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 7. 2017
Identifier:
https://is.sting.cz/th/yz5j6/
Thesis defence
- Date of defence: 20. 9. 2017
- Supervisor: doc. Ing. Roman Zámečník, Ph.D.
- Reader: Ing. Markéta Machálková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
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Institution archiving the thesis and making it accessible: Akademie StingSting academy
Master programme / field:
Economy and Management / Business Economy and Management
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