Michaela Berkovcová
Bachelor's thesis
Klamavé označování zboží a služeb
Misleading description of goods and services
Abstract:
Souhrnným cílem této bakalářské práce je zjistit všeobecný přehled spotřebitelů v oblasti klamavého označení zboží nebo služeb. Práce je rozdělena na teoretickou a praktickou část. V teoretické části práce nalezneme obecná východiska této problematiky, seznámíme se s prostředím, ve kterém se s problematikou setkáváme, s právní úpravou a příslušnými povolanými orgány. Praktická část poskytne odpověď …moreAbstract:
The major deal of this bachelor thesis is to determine the consumer's general overview about misleading descriptions of goods and services. This thesis is divided into theoretical and practical part. The theoretical part of this thesis contains the general background of the issue and there is described the environment of this issue as well. This thesis includes the legislation and competent authorities …more
Language used: Czech
Date on which the thesis was submitted / produced: 12. 3. 2015
Thesis defence
- Supervisor: Mgr. Denisa Civínová
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Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Economics and Cultural Studies
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