Vliv pandemie COVID-19 na MSP v cestovním ruchu/lázeňství – Bc. Linda Gütlingová
Bc. Linda Gütlingová
Master's thesis
Vliv pandemie COVID-19 na MSP v cestovním ruchu/lázeňství
Impact of the COVID-19 pandemic on SMEs in tourism / spas
Abstract:
Diplomová práce se zabývá tématem vlivu pandemie na malé a střední podniky v cestovním ruchu. První část práce je teoretická, kde je pomocí odborných zdrojů seznámeno s problematikou. Dále část analytická, která obsahuje průzkum a jeho následné vyhodnocení. Výsledná data ohledně vlivu pandemie na podniky jsou dále zpracována v návrhové části práce, kde jsou navrhnuta a doporučena řešení pro podnik …moreAbstract:
The diploma thesis deals with the topic which is about the impact of the pandemic on small and medium-sized enterprises in tourism. The first part of the work is theoretical, where it is acquainted with the issue with the help of professional sources. Furthermore, the analytical part, which contains the survey and its subsequent evaluation. The resulting data regarding the impact of the pandemic on …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2022
Identifier:
https://is.vsh.cz/th/zxt3a/
Thesis defence
- Date of defence: 14. 6. 2022
- Supervisor: doc. Ing. Dagmar Jakubíková, Ph.D.
- Reader: Ing. Štěpán Chalupa, Ph.D.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola hotelová a ekonomickáInstitute of Hospitality Management and Economics
Master programme / field:
Hospitality Management, Tourism and Marketing / Marketing Management in Hospitality and Tourism Industry
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