The role of social media in on-line marketing – Adéla Vlasáková
Adéla Vlasáková
Bachelor's thesis
The role of social media in on-line marketing
The role of social media in on-line marketing
Abstract:
Tato bakalářská práce se snaží posoudit roli sociálních médií v moderním on-line marketingu a vyhodnotit různé marketingové techniky a jejich úspěch v marketingové strategii na sociálních médiích. Práce nejprve vymezuje základní pojmy, které jsou těsně spjaty s tématem. Definuje například marketing, on-line marketing, reklamu či komunikaci. Dále představuje některé z nejvýznamnějších sociálních médií …moreAbstract:
This thesis tries to assess the role of social media in modern on-line marketing and evaluate different marketing techniques and its success in the social media marketing strategy. Firstly, it describes the basic term, which are in a close relation to the topic. It defines terms such as marketing, on-line marketing, advertising and communication. It presents the main social media, their basic description …more
Language used: English
Date on which the thesis was submitted / produced: 11. 3. 2015
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
VLASÁKOVÁ, Adéla. \textit{The role of social media in on-line marketing}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2015. Available from: https://theses.cz/id/146n6n/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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