Use of agile marketing and social media to enhance website traffic volume and social networks account frequency exposure for SME's – Maria Ravoeva
Maria Ravoeva
Master's thesis
Use of agile marketing and social media to enhance website traffic volume and social networks account frequency exposure for SME's
Abstract:
The relevance of the topic of this thesis lies in the fact that social media marketing has become one of the main marketing trends. This thesis sets out to analyse the concept of social media marketing, its usage, and the deployment of agile in marketing practice. The agility strategic framework enables SMEs to customise their agility based on current capabilities and resources. The Agile Marketing …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 5. 4. 2020
Obhajoba závěrečné práce
- Vedúci: Ing. Michal Chocholoušek, Ph.D.
Citační záznam
Citace dle ISO 690:
RAVOEVA, Maria. \textit{Use of agile marketing and social media to enhance website traffic volume and social networks account frequency exposure for SME's}. Online. Diplomová práca. Praha: Česká zemědělská univerzita v Praze, Faculty of Economics and Management. 2020. Dostupné z: https://theses.cz/id/14anik/.
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Instituce archivující a zpřístupňující práci: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / odbor:
Economics Policy and Administration / Business Administration
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