Marketing strategy for internet startup Vegetaria – Angelina Protchenko
Angelina Protchenko
Bachelor's thesis
Marketing strategy for internet startup Vegetaria
Marketing strategy for an eLearning platform
Abstract:
The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. Theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure …moreAbstract:
The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. The theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure …more
Language used: English
Date on which the thesis was submitted / produced: 8. 2. 2016
Identifier:
http://www.vse.cz/vskp/eid/70425
Thesis defence
- Date of defence: 7. 9. 2017
- Supervisor: Martin Lukeš
- Reader: Jan Mareš
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/70425
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management / Corporate Finance and Management
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