Marketing strategy for internet startup Vegetaria

Angelina Protchenko

Bakalářská práce

Marketing strategy for an eLearning platform

Anotace:

The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. Theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of marketing mix and illustrates the process of creation and promoting a website. Then the practical part refers to applying theory to practice. In the practical part is examined the market for the website, are identified potential customers and are analyzed the main competitors. Furthermore, this part highlights the key promotional tools to market the website online and estimates the websites first sales at the introduction stage.

Abstract:

The primary purpose of this Bachelors thesis is to develop a marketing strategy, demonstrating how the new website can be developed and marketed online. The thesis is divided into theoretical and practical parts. The theoretical part provides an overview on planning a marketing strategy for a new business in general. It involves definitions and process of marketing, describes a marketing plan structure in detail, outlines main components of the marketing mix and illustrates the process of creation and promoting a website. Then the practical part refers to applying theory to practice. In the practical part is examined the market for the website, are identified potential customers and are analyzed the main competitors. Furthermore, this part highlights the key promotional tools to market the website online and estimates the websites first sales at the introduction stage.

Klíčová slova

Internet marketing, social media marketing, Vegetaria, search engine optimization, pay-per-click, marketing mix, website, vegetarian recipes, marketing strategy

Keywords

marketing strategy, website, pay-per-click, search engine optimization, Vegetaria, social media marketing, vegetarian recipes, Internet marketing, marketing mix

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 8. 2. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 7. 9. 2017
• Vedoucí: Martin Lukeš
• Oponent: Jan Mareš

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management / Corporate Finance and Management