Madeleine Latapie

Master's thesis

The Benefits of Social Media as a Means of Business Development for Small Organizations

The Benefits of Social Media Use as a means of Business Development for Small Organizations
Abstract:
Social media presents a big challenge to organizations that have, up till recent years, been able to control their overall business development through traditional media channels. Despute the large amount of advocates who believe these new information technologies offer benefits to small organizations, some CEOs remain skeptical.The Author, through her research and study entitled "The Benefits of Social …more
Abstract:
Social media presents a big challenge to organizations that have, up till recent years, been able to control their overall business development through traditional media channels. Despute the large amount of advocates who believe these new information technologies offer benefits to small organizations, some CEOs remain skeptical.The Author, through her research and study entitled "The Benefits of Social …more
 

Keywords

Business-to-Consumer Social Media Business Development

Keywords

Business-to-consumer Business Development Social Media
 
Language used: English
Date on which the thesis was submitted / produced: 6. 12. 2013
Identifier: http://www.vse.cz/vskp/eid/58441

Thesis defence

  • Date of defence: 16. 9. 2014
  • Supervisor: Ladislav Tyll
  • Reader: Miroslav Karlíček

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http://www.vse.cz/vskp/eid/58441