Bc. Barbora Šabľová

Bachelor's thesis

Sprache der Stellenanzeigen im Wandel. Entwicklung der sprachlichen Form von gewerblichen Stellenanzeigen für Mechatroniker und Mechaniker zwischen 2011 und 2021.

Changing language of job advertisements. Development of the linguistic form of commercial job advertisements for mechatronics and mechanics between 2011 and 2021.
Abstract:
The bachelor's thesis deals with the analysis of the development and changes of advertising language in job advertisements for mechanics and mechatronics on the German market published in the job periodical “Jobwoche” between 2011 and 2021. The study is divided into three key points. The introduction summarizes the theoretical principles used in the analysis. In the second part, the main characteristics …more
Abstract:
Bakalárska práca sa zaoberá analýzou vývoja a zmien reklamného jazyka v pracovných inzerátoch pre mechanikov a mechatronikov na nemeckom trhu uverejnených v pracovnom periodiku „Jobwoche“ medzi rokmi 2011 a 2021. Práca je rozdelená na tri časti. V úvodnej časti sú zhrnuté teoretické princípy využité pri analýze. V druhej časti sú priradené hlavné znaky analyzovaných pracovných inzerátov k jednotlivým …more
 

Keywords

inzeráty pracovné inzeráty mechanik mechatronik reklamný jazyk reklama populárne slová pracovná agentúra zamestnanie zamestnanec nemčina jednojazyčnosť mnohojazyčnosť advertisement job advertisement mechanic mechatronic German advertising language advertising trend words employment agency employment employees monolingualism multilingualism
 
Language used: German
Date on which the thesis was submitted / produced: 1. 7. 2022
Identifier: https://is.muni.cz/th/ltg00/

Thesis defence

  • Date of defence: 5. 9. 2022
  • Supervisor: Mgr. Vlastimil Brom, Ph.D.
  • Reader: BA Johannes Benjamin Köck, MA

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Bachelor programme / field:
German Language and Literature / German language and literature

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