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Bc. Zuzana Michalková

Master's thesis

Analýza online reputačného managementu vo vybranom hoteli

Analysis of Online Reputation Management in The Selected Hotel
Abstract:
This diploma thesis is aimed at online reputation management problematic in the hotel Lokal Inn situated in the historic part of Prague, Lesser Town. The main aim is to evaluate benefits of using analytics software Review Analytics and through its outputs to identify drawbacks of provided hotel services from the guests´ point of view and to elaborate constructive proposals leading to systematic improvements …more
Abstract:
Predložená diplomová práca je zameraná na problematiku online reputačného managementu v hoteli Lokál Inn situovaného v historickom centre Prahy, na Malej Strane. Hlavným cieľom práce je zhodnotiť prínos užívania analytického softvéru Review Analytics, prostredníctvom jeho výstupov identifikovať nedostatky poskytovaných hotelových služieb z pohľadu hosťa a vypracovať konštruktívne návrhy vedúce k systematickému …more
 

Keywords

Kľúčové slová hotel hodnotenie Lokál Inn online reputačný management recenzia reputácia Review Analytics softvér Key words evaluation online reputation management review reputation software.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 23. 11. 2017
Identifier: http://is.vsh.cz/th/11089/vsh_m/

Thesis defence

  • Date of defence: 17. 1. 2018
  • Supervisor: Ing. Petr Studnička, PhD.
  • Reader: doc. Ing. Jan Hán, Ph.D.

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Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Hospitality and Spa Management (Study in Czech)

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