Artificial Intelligence in Marketing & Sales: The ABB experience Subtitle: Building a model for technologically driven change management in a B2B multinational corporation – Ana Edmundo
Ana Edmundo
Master's thesis
Artificial Intelligence in Marketing & Sales: The ABB experience Subtitle: Building a model for technologically driven change management in a B2B multinational corporation
Artificial Intelligence in Marketing & Sales: Building a model for an Artificial Intelligence roll-out in a B2B multinational corporation
Abstract:
Artificial Intelligence is becoming commonplace. Innovative corporations independently of their size feel the pressure to implement, in their operations, artificial intelligence (AI) systems. Yet insufficient research on how to successfully implement such systems exists. This thesis proposes to fill this gap, answering how can AI be successfully driven, when global teams introduce the change and local …moreAbstract:
Artificial Intelligence is becoming commonplace. Innovative corporations independently of their size feel the pressure to implement, in their operations, artificial intelligence (AI) systems. Yet insufficient research on how to successfully implement such systems exists. This thesis proposes to fill this gap, answering how can AI be successfully driven, when global teams introduce the change and local …more
Language used: English
Date on which the thesis was submitted / produced: 17. 11. 2017
Identifier:
http://www.vse.cz/vskp/eid/74079
Thesis defence
- Date of defence: 15. 6. 2018
- Supervisor: Richard Brunet-Thornton
- Reader: Petr Jirsák
Citation record
ISO 690-compliant citation record:
EDMUNDO, Ana. \textit{Artificial Intelligence in Marketing \&{} Sales: The ABB experience Subtitle: Building a~model for technologically driven change management in a~B2B multinational corporation}. Online. Master's thesis. Praha: University of Economics, Prague. 2017. Available from: https://theses.cz/id/1g0mql/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/74079
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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