Motivace spotřebitelů k účasti ve sdílené ekonomice – Tomáš Kyselý
Tomáš Kyselý
Bachelor's thesis
Motivace spotřebitelů k účasti ve sdílené ekonomice
Consumer motivation for participating in sharing economy
Abstract:
Bakalářská práce se věnuje problematice motivace spotřebitelů k účasti ve sdílené ekonomice. Práce je rozdělena na dvě základní části, a to na přehled teoretických východisek a vlastní práci. Teoretická část čerpá z odborné literatury a je rozdělena na dvě hlavní kapitoly. První kapitola charakterizuje ekonomiku sdílení a popisuje různé typy dělení, modely a principy sdílení. Druhá kapitola se zaměřuje …moreAbstract:
Bachelor thesis deals with the issue of consumers motivation for participating in sharing economy. Bachelor thesis is divided into two main parts – theoretical part and practical part. The theoretical part draws information from professional literature and is divided into two chapters. First chapter characterizes sharing economy and describes various types of divisions, models and sharing principles …more
Language used: Czech
Date on which the thesis was submitted / produced: 7. 3. 2018
Thesis defence
- Supervisor: Ing. Ladislav Pilař, MBA Ph.D.
Citation record
ISO 690-compliant citation record:
KYSELÝ, Tomáš. \textit{Motivace spotřebitelů k účasti ve sdílené ekonomice}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/1glvmo/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business and Administration
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