Bc. Jana Matejková

Master's thesis

Analýza nástrojov marketingového mixu vo vybranej organizácii

Analysis of the marketing mix in society
Abstract:
The main aim of diploma thesis "Analysis of the marketing mix in a selected organization" is to approximate the basic instruments of the marketing mix VÚB bank, which is the second largest bank on the slovak market. Master's thesis consists of three chapters. The first chapter is devoted to the theoretical issues of marketing, where it is shown principle and development of the marketing, communications …more
Abstract:
Predmetom diplomovej práce „Analýza nástrojov marketingového mixu vo vybranej organizácii“ je priblíženie základnej problematiky nástrojov marketingového mixu VÚB banky, ktorá je druhou najväčšou bankou na slovenskom trhu. Diplomová práca sa skladá z troch kapitol. Prvá kapitola sa venuje teoretickým východiskám marketingu, kde je vymedzená podstata a vývoj marketingu, komunikačný proces a marketing …more
 

Keywords

marketing marketingový mix produkt cena distribúcia promotion komunikácia klient banka marketing marketing mix product price distribution communication client bank
 
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 5. 2014
Identifier: https://is.ambis.cz/th/mjtlr/

Thesis defence

  • Date of defence: 10. 6. 2014
  • Supervisor: doc. Ing. Peter Gallo, CSc.
  • Reader: prof. Ing. Adriana Csikósová, CSc.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Master programme / field:
Economics and Management / Finance

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