Cultural Differences in Advertising Between Scandinavian and Balkan Countries – Leevi Pohjosmäki
Leevi Pohjosmäki
Master's thesis
Cultural Differences in Advertising Between Scandinavian and Balkan Countries
Cultural Differences in Advertising Between Scandinavian and Balkan Countries
Abstract:
The aim of this study is study is to find out the possible cultural differences in methods of advertising, content of advertising, and marketing strategies between the two regions. The study uses professionals of the field from two countries from both regions (Norway and Finland from Scandinavia, Croatia and Serbia from the Balkan region) to find out if there is a cultural differences, and if there …moreAbstract:
The aim of this study is study is to find out the possible cultural differences in methods of advertising, content of advertising, and marketing strategies between the two regions. The study uses professionals of the field from two countries from both regions (Norway and Finland from Scandinavia, Croatia and Serbia from the Balkan region) to find out if there is a cultural differences, and if there …more
Language used: English
Date on which the thesis was submitted / produced: 4. 5. 2021
Identifier:
https://is.vsfs.cz/th/ue5xt/
Thesis defence
- Date of defence: 9. 6. 2021
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: MSc Mirela Moldoveanu
Citation record
ISO 690-compliant citation record:
POHJOSMÄKI, Leevi. \textit{Cultural Differences in Advertising Between Scandinavian and Balkan Countries}. Online. Master's thesis. Praha: University of Finance and Administration. 2021. Available from: https://theses.cz/id/1p4wnc/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication
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