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Leevi Pohjosmäki

Master's thesis

Cultural Differences in Advertising Between Scandinavian and Balkan Countries

Cultural Differences in Advertising Between Scandinavian and Balkan Countries
Abstract:
The aim of this study is study is to find out the possible cultural differences in methods of advertising, content of advertising, and marketing strategies between the two regions. The study uses professionals of the field from two countries from both regions (Norway and Finland from Scandinavia, Croatia and Serbia from the Balkan region) to find out if there is a cultural differences, and if there …more
Abstract:
The aim of this study is study is to find out the possible cultural differences in methods of advertising, content of advertising, and marketing strategies between the two regions. The study uses professionals of the field from two countries from both regions (Norway and Finland from Scandinavia, Croatia and Serbia from the Balkan region) to find out if there is a cultural differences, and if there …more
 

Keywords

Sociology and advertising advertising and culture advertising in the Balkans advertising in Scandinavia marketing and culture
 
Language used: English
Date on which the thesis was submitted / produced: 4. 5. 2021
Identifier: https://is.vsfs.cz/th/ue5xt/

Thesis defence

  • Date of defence: 9. 6. 2021
  • Supervisor: Mgr. Jitka Cirklová, M.A.
  • Reader: MSc Mirela Moldoveanu

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