Zpět na vyhledávání

Karolína Herbstová

Bachelor's thesis

Mystery shopping jako metoda ověřování kvality služeb

Mystery shopping as a method of verifying the quality of services
Abstract:
Bakalářská práce pojednává o marketingové metodě zvané mystery shopping. V práci je metoda blíže specifikována a rozebrána ve vztahu ke konkrétní marketingové agentuře, která se touto oblastí zabývá. Práce je zaměřena primárně na oblast týkající se mystery shopperů, interních pracovníků agentury a průběhu projektu. Hlavním cílem je zjištění validity metody mystery shopping, nedostatků ve spolupráci …more
Abstract:
The bachelor thesis is about the topic marketing method called mystery shopping. In this thesis the method is specified and taked apart in relationship to specific marketing agency which deals with this area. The thesis is focused primarily on sphere of mystery shoppers, agency employees and process of project. The main target is finding validity of method mystery shopping, shortages in a cooperation …more
 

Keywords

marketingová agentura tajná kontrola tajný kontrolor

Keywords

marketing agency mystery shopping mystery shopper
 
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2018

Thesis defence

  • Supervisor: Ing. Milan Lindner, Ph.D.
  • Reader: Petra Koudelková, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.
https://is.newtoncollege.cz/zp/4702 Reference to the local database file of the institution

NEWTON College a.s.

NEWTON College a.s.

Bachelor programme / field:
Economics and Management / Global business and management

Theses on a related topic

List of theses with an identical keyword.