Measures to improve the performance of an e-business

Pryas Mehta, BSc

Master's thesis

Abstract:

The diploma thesis deals with the optimization of electronic commerce. The final goal of this research project is to create an optimization plan that can most effectively improve business operations. The secret is to develop a strong marketing plan that will increase brand awareness while simultaneously expanding the customer base, driving more visitors to the website, and increasing sales. This thesis's theoretical framework is derived from a wealth of academic research, carefully chosen scripts, and relevant internet sites. It describes each step in detail, provides a thorough explanation of basic principles, and looks at several optimization approaches. The toolset supporting online marketing tactics, website performance assessment, and website accessibility received the most attention. Entering the practical section, the thesis takes the form of a strong optimization idea implemented on a concrete, real-world project. This step of implementation made it possible for theories to become practical tactics. Ultimately, the thesis provides a thorough synthesis of the results, assessing the effectiveness and concrete consequences of the optimization strategies that were put in place.

Keywords

Electronic business, Internet, business barriers, analytics, Marketing

Language used: English

Date on which the thesis was submitted / produced: 3. 12. 2023

Thesis defence

• Date of defence: 7. 2. 2024
• Supervisor: Ing. Alexandr Vasilenko, Ph.D.
• Reader: Rostislav Šimoníček, externi

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme:
Informatics