Ing. Lilia Kozina

Diplomová práce

Identification and Management of Positive/ Negative Factors Influencing the Implementation of a Business Strategic Plan

Identification and Management of Positive/ Negative Factors Influencing the Implementation of a Business Strategic Plan
Anotace:
This thesis reviews how companies can identify and manage positive and negative factors, influencing Business strategic plan. Business strategic plan, being a part of Strategic management, sets the right direction to the company and brings a lot of benefits, such as sustainable competitive advantage, profit and greater market share. There are many factors influencing Business strategic plan, and companies …více
Abstract:
This thesis reviews how companies can identify and manage positive and negative factors, influencing Business strategic plan. Business strategic plan, being a part of Strategic management, sets the right direction to the company and brings a lot of benefits, such as sustainable competitive advantage, profit and greater market share. There are many factors influencing Business strategic plan, and companies …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 10. 4. 2019

Obhajoba závěrečné práce

  • Obhajoba proběhla 12. 6. 2019
  • Vedoucí: Ing. Jan Čmolík
  • Oponent: DBA Oldřich Dutý, MSc

Citační záznam

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní