Bc. Petra Sršňová
Master's thesis
Strategické řízení firmy Strojvos, s. r. o
Strategic management of the Strojvos, Ltd. company
Abstract:
Cílem této diplomové práce je formulace návrhu optimální strategie pro strojírenskou společnost Strojvos s.r.o. V teoretické části se zabývám popisem strategického řízení, strategické analýzy okolí podniku – analýzou mikrookolí a makroookolí a strategickou vnitřní analýzou zahrnující identifikaci zdrojů a schopností podniku, BCG matici, finanční ukazatele a SWOT analýzu. Tyto postupy jsou následně …moreAbstract:
The aim of this thesis is to formulate a proposal for an optimal strategy for the Strojvos Ltd. engineering company. The theoretical part deals with the description of strategic management, strategic analyses of the company environment – both micro- and macro-environment - plus an internal strategic analysis. It also includes the identification of the company´s resources and abilities, BCG matrix, …moreKeywords
Strategické řízení strategie vize mise strategické cíle analýza okolí podniku analýza mikrookolí analýza makrookolí vnitřní analýza BCG matice finanční ukazatele SWOT analýza. Strategic management strategy vision mission strategic aims analysis of the company´s environment micro-environment analysis macro-environment analysis internal analysis BCG matrix financial indicators SWOT analysis.
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2015
Identifier:
https://is.vsfs.cz/th/gyeei/
Thesis defence
- Date of defence: 24. 6. 2015
- Supervisor: doc. Ing. Endre Tóth, DrSc.
- Reader: Ing. Lenka Šimonová
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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