A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland – Pavel Čejka
Pavel Čejka
Doctoral thesis
A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland
A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland
Abstract:
Tato studie ověřuje platnost původně indikovaných hodnot Hofstedova modelu pro Česko, Polsko a Slovensko. Zároveň představuje teoreticky aplikovatelný rámec pro marketingové odborníky. Výsledkem jsou jak teoretická tak praktická doporučení.Abstract:
The research hopes to provide a deeper understanding of the leading countries in the Central Eastern Europe (CEE) region from a culture sensitive marketing perspective. The aim of this work is to provide a pilot study upon which more critical national culture studies are to be introduced.The purpose of this dissertation is four-fold: 1) To discuss the proper methodology for the research; 2) to replicate …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 3. 2014
Identifier:
http://www.vse.cz/vskp/eid/44822
Thesis defence
- Date of defence: 30. 4. 2015
- Supervisor: Hana Mohelská
- Reader: Miloslava Hiršová, Marek Franěk, Jaroslava Hyršlová
Citation record
ISO 690-compliant citation record:
ČEJKA, Pavel. \textit{A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland}. Online. Doctoral theses, Dissertations. Praha: University of Economics, Prague. 2014. Available from: https://theses.cz/id/2moczr/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/44822
Vysoká škola ekonomická v Praze
Doctoral programme / field:
Ekonomika a management / Management
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