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Pavel Čejka

Doctoral thesis

A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland

A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland
Abstract:
Tato studie ověřuje platnost původně indikovaných hodnot Hofstedova modelu pro Česko, Polsko a Slovensko. Zároveň představuje teoreticky aplikovatelný rámec pro marketingové odborníky. Výsledkem jsou jak teoretická tak praktická doporučení.
Abstract:
The research hopes to provide a deeper understanding of the leading countries in the Central Eastern Europe (CEE) region from a culture sensitive marketing perspective. The aim of this work is to provide a pilot study upon which more critical national culture studies are to be introduced.The purpose of this dissertation is four-fold: 1) To discuss the proper methodology for the research; 2) to replicate …more
 

Keywords

Hofstedův Model Marketing Kultura

Keywords

Marketing Hofstede's Model Culture
 
Language used: Czech
Date on which the thesis was submitted / produced: 26. 3. 2014
Identifier: http://www.vse.cz/vskp/eid/44822

Thesis defence

  • Date of defence: 30. 4. 2015
  • Supervisor: Hana Mohelská
  • Reader: Miloslava Hiršová, Marek Franěk, Jaroslava Hyršlová

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http://www.vse.cz/vskp/eid/44822