Bc. Veronika Ničová
Bachelor's thesis
Marketingové aktivity v segmentu B2B
Marketing activities in B2B segment
Abstract:
Bakalářská práce je rozdělena do dvou částí, v teoretické části pojednává o marketingových aktivitách, které jsou cílené na trh business-to-business (B2B), věnuje se charakteristice marketingu, B2B trhu, potřebným analýzám, kterými jsou SWOT analýza a Porterova analýza pěti sil, marketingovému mixu, a to jak obecně, tak z pohledu průmyslového trhu a on-line marketingu. Praktická část práce se věnuje …moreAbstract:
The bachelor thesis is divided into two parts, the theoretical part deals with marketing activities that are focused on the business-to-business (B2B) market, the characteristics of marketing, B2B market and the necessary analysis, which are SWOT analysis and Porter´s analysis of five forces, the marketing mix generally and from perspective of the industrial market and on-line marketing. The practical …more
Language used: Czech
Date on which the thesis was submitted / produced: 20. 4. 2021
Identifier:
https://is.ambis.cz/th/z46gw/
Thesis defence
- Date of defence: 16. 6. 2021
- Supervisor: Ing. Zuzana Boháčová
- Reader: Ing. Zdeněk Bednarčík, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Management / Economics and Enterprise Management
Theses on a related topic
-
An Analysis of an Application of a Marketing Mix of the Company Elisoft, s.r.o.
Viktorie Fojtíková -
Marketing Mix of Kerala Feeds Ltd.
Aju Babu -
Marketing mix analysis of a company
Aida Saidova -
Marketing Mix of the Hotel "U Lišky"
Anastassiya Issakova -
Marketingový komunikační mix vybraného pivovaru.
Martina Lachmanová -
An Analytical Examination of The Importance of Marketing Mix for Laundry Care Products in the Czech Republic
Filip Šajty -
The Effect of Marketing Mix, Consumer’s Characteristics and Psychological Conditions Toward Purchase Intention of Gucci Among the Millennials in Czechia
Vladyslava Molodzinovska -
Unraveling the Success of Prime Beverages: An Analysis of the Marketing Mix
Laman Guliyeva