Indian fast food chain in Prague

Bc. Mansi Ranjitbhai Parmar, BBA

Master's thesis

Abstract:

Mater thesis is constructed for establishing of new Indian fast food restaurant in Prague. Thesis has been divided into two major parts: theoretical part and practical part.Theoretical part contains of concepts required for start-up. It covers all the theoretical background and necessary concept to form a business plan. All the information has been collected from literature, online sources and research papers. Practical part covers implication of those aspect in calculations and analysis. It gives brief understanding of food business and gastronomy industry in Czech republic. Firstly, general information regarding business like operating time, place, product and meu prices are included. Moving on further there is porter’s five forces, and competitor’s analysis has been done, which better explains environment for business. Financial plan is core of thesis and represents calculations, which helps to run a successful business. Total start up budget is estimated to be 2162812.8CZK. NPV is stated 30,753,950.07CZK with IRR of 145.56% and expected return on investment is 30.12% in five years. Break-even per day is 50 units and per month is 1490 units. All the figures suggest for acceptance of plan.

Keywords

healthy fast-food, business plan, Indian food, restaurant, business model, Prague

Language used: English

Date on which the thesis was submitted / produced: 30. 11. 2020

Thesis defence

• Supervisor: Ing. Pavel Kotyza, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration