Application of market research in analysis of inbound marketing campaigns with particular focus on social media – Bc. Ruslan Tazhigaliyev
Bc. Ruslan Tazhigaliyev
Master's thesis
Application of market research in analysis of inbound marketing campaigns with particular focus on social media
Application of market research in analysis of inbound marketing campaigns with particular focus on social media
Abstract:
Cílem teto práce je identifikace možných řešení pro provedení úspěšné inbound marketingové kampaně. Diplomová práce zkoumá rysy internetových technologií, zabývá se problémy a fenoménem toku informací kolem internetových uživatelů s názvem filtr bubbles. Autor vysvětluje možnosti použití tohoto fenoménu pro účely internetové marketingové kampaně v sociálních médiích. Diplomová práce zahrnuje experiment …moreAbstract:
The purpose of this study is to identify possible solutions in order to run a successful inbound marketing campaign. The Diploma Thesis studies the features on internet technologies and deals with challenges and phenomenon of information flow around internet users called filter bubbles. The author explains the opportunities of application of this phenomenon in internet marketing campaign in social …more
Language used: English
Date on which the thesis was submitted / produced: 5. 5. 2015
Identifier:
https://is.vsfs.cz/th/ps53a/
Thesis defence
- Date of defence: 17. 6. 2015
- Supervisor: M.A. Ondřej Kotouč
- Reader: PhDr. Karel Eliáš, CSc.
Citation record
ISO 690-compliant citation record:
TAZHIGALIYEV, Ruslan. \textit{Application of market research in analysis of inbound marketing campaigns with particular focus on social media}. Online. Master's thesis. Praha: University of Finance and Administration. 2015. Available from: https://theses.cz/id/2shrxw/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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