Social media influencers and their usage in marketing strategy – Ing. Md Anwar Hossen
Ing. Md Anwar Hossen
Master's thesis
Social media influencers and their usage in marketing strategy
Social media influencers and their usage in marketing strategy
Anotácia:
The diploma thesis will be focused on the understanding and benefits of social media influencers for business and their usage in marketing strategy. Social media has changed the way of communication, sharing memories as well as experiences with each other in this world. Moreover, it has changed the way of communication with business companies around us. Similarly, the usage of social media channels …viacAbstract:
The diploma thesis will be focused on the understanding and benefits of social media influencers for business and their usage in marketing strategy. Social media has changed the way of communication, sharing memories as well as experiences with each other in this world. Moreover, it has changed the way of communication with business companies around us. Similarly, the usage of social media channels …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 2. 5. 2018
Identifikátor:
https://is.vsfs.cz/th/dlk4j/
Obhajoba závěrečné práce
- Obhajoba proběhla 3. 11. 2018
- Vedúci: Ing. Patricia Jakešová
- Oponent: PhDr. Marie Koubová
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Business Management and Corporate Finance
Práce na příbuzné téma
-
Influncers contribution to marketing strategy of E-sport company: the case of Riot games, Inc
Filip Kolacia -
Influencer marketing "for social good": Využití influencerů neziskovými organizacemi
Sára Černá -
Influencer marketing a jeho vliv na spotřebitele generace Z
Kristýna Jarešová -
Influencer marketing
Kristýna Dvořáčková -
Influencer marketing in circular economy
Esra Kale -
Influencer marketing na sociální síti Instagram zaměřený na cestovní ruch
Gabriela Dvořáková -
Influencer marketing na sociální síti Instagram zaměřený na generaci Z
Kateryna Stryzhevska -
The Role of New Media in a Modern Marketing Communication
Sanzhar Isakov