Analýza konkurenčného prostredia malých hotelov vo zvolenom regióne – Bc. Gabriela Oravcová
Bc. Gabriela Oravcová
Bachelor's thesis
Analýza konkurenčného prostredia malých hotelov vo zvolenom regióne
The Analysis of small hotels competition in a chosen region
Abstract:
The bachelor thesis deals with the analysis of the small hotels competition in a chosen region. The aim of the thesis is to analyze the competitive environment of a small, three-star Hotel Margit in order to create a proposal, leading to a competitive advantage and a proposal to improve the current situation on the market of the examined region. The first, theoretical-methodological part offers an …moreAbstract:
Bakalárska práca sa zaoberá analýzou konkurenčného prostredia malých hotelov vo zvolenom regióne. Cieľom práce je analyzovať konkurenčné prostredie malého, trojhviezdičkového Hotela Margit za účelom vytvorenia návrhu vedúceho ku konkurenčnej výhode a návrhu k zlepšeniu momentálnej situácie na trhu skúmaného regiónu. Prvá, teoreticko-metodologická časť ponúka celkový prehľad o cestovnom ruchu, regiónoch …more
Language used: Slovak
Date on which the thesis was submitted / produced: 24. 4. 2020
Identifier:
https://is.vsh.cz/th/une4y/
Thesis defence
- Date of defence: 16. 6. 2020
- Supervisor: Ing. Eliška Smotlachová
- Reader: PhDr. Jan Máče, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Hospitality Management
Theses on a related topic
-
Czech business environment from the point of view of expatriates (Focus on culture)
Arshila Taghian -
Czech business environment from the point of view of expatriates
Yuliya Bunina -
New Trends of Business Management in International Environment
Yutong Lei -
Strategic Aspects of TNCs Entry into the Markets of Central and Eastern Europe
Stepan Zhukevych -
Influence of competitive environment on business strategy and operation
Pascal Nweze -
Trends of Business Strategy Management in Business Practice
Malika Matyeva -
Analysis of competition in the life sciences industry and strategies to lead in high growth markets
Katarína Suchoňová -
Strategic Analysis of Huawei Technologies Group Co., Ltd in Chinese market
Sailing Chen