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Ana Mariel Delgado González

Master's thesis

The impact of growth in SMEs on the success of large businesses

The impact of growth in SMEs on the success of large businesses
Abstract:
The Diploma Thesis on topic “The impact of growth in SMEs on the success of large businesses” has an analysis with five Freight Forwarders companies between Small and Medium Enterprises (SME) and Large Enterprises. It was also mentioned the marketing, e-commerce and logistics and how they work to help SME to grow and explain the possibility of coexisting between SME and large enterprises.
Abstract:
The Diploma Thesis on topic “The impact of growth in SMEs on the success of large businesses” has an analysis with five Freight Forwarders companies between Small and Medium Enterprises (SME) and Large Enterprises. It was also mentioned the marketing, e-commerce and logistics and how they work to help SME to grow and explain the possibility of coexisting between SME and large enterprises.
 

Keywords

SME’s E-Commerce Logistics Freight Forwarders Customer Service Marketing Market Segmentation
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2023
Identifier: https://is.vsfs.cz/th/u7mg9/

Thesis defence

  • Date of defence: 7. 6. 2023
  • Supervisor: Ing. Miroslav Pavlák, Ph.D.
  • Reader: Ing. Roman Mentlík, Ph.D.

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University of Finance and Administration

Master programme / field:
Economics and Management / Economics and Management

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