Feasibility study of sport center in Pardubice

Tomáš Beneš

Diplomová práce

Abstract:

The aim of this thesis is to create Feasibility study of a sport center in Pardubice called SportsAreUs. The business idea is to build and operate a sports complex in Pardubice. All activities will be delivered by the SportsAreUs, Ltd. company. The complex will offer to its customers a variety of sports and supplementary services under one roof. Above all, the complex is focused on tennis, badminton, and beach volleyball. Among other sports, there will be floorball, basketball, handball, and small football offered. The range of services will be complemented by a restaurant, offering light, quality meals, wellness area, gym, club room, and sporting goods shop. Aforementioned objectives are achieved by processing a specific feasibility study of sport center in Pardubice. The theoretical background is done using methods of synthesis, extraction, abstraction, induction, and deduction methods. There will be a market research performed. There is also a questionnaire method with closed questions used. Other applied exploratory analyses are PEST and SWOT. In order to find out the threats of competition, there will be an analysis of competitors done. The financial plan is done by creating the budget of initial expenses and a view of the company's finances, where the analyses of projected costs and yields from the sport fields, projected costs and yields from the shop, expected yields from the restaurant, the total anticipated profit, projections of cash flow, and financial indicators (ROI, Discounted payback period, Net present value) can be found. The timetable for the implementation and the risks of the project can be found in the next chapter. The section entitled The Evaluation of Results and Recommendations contains the summary of outputs from this thesis. Further on, there can be recommendations, visions, and goals for the future found. In the conclusion, there is the viability of the idea of the establishment and operation of the sport center in Pardubice evaluated.

Keywords

Feasibility study, Competitor analysis, Sport complex, Marketing mix, Financial plan, SWOT analysis, PEST analysis

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 3. 2016

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management