Larisa Teterina

Master's thesis

Principles of market segmentation in tourism industry

Principles of market segmentation in tourism industry
Abstract:
Every year a great number of people travel abroad, but they are doing it in different ways. Some of humans prefer travel agency to buy tickets for plane, train and to book a room in a hotel, others use technologies: applications of booking.com, Airbnb.com, aviasales.ru. Only due to the market segmentation the directors of travel agencies and mobile applications can build good business. In theoretical …more
Abstract:
Every year a great number of people travel abroad, but they are doing it in different ways. Some of humans prefer travel agency to buy tickets for plane, train and to book a room in a hotel, others use technologies: applications of booking.com, Airbnb.com, aviasales.ru. Only due to the market segmentation the directors of travel agencies and mobile applications can build good business. In theoretical …more
 

Keywords

Segmentation marketing principles tourism methodology types of segmentation tourism projects target market demography.
 
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2018
Identifier: https://is.vsfs.cz/th/puiki/

Thesis defence

  • Date of defence: 14. 6. 2018
  • Supervisor: prof. PhDr. Karel Lacina, DrSc.
  • Reader: PhDr. Karel Eliáš, CSc.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správní
Složka Reference to the local database directory of the institution

University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

Theses on a related topic

List of theses with an identical keyword.