Bc. Timur Berikbaev
Bachelor's thesis
Media is a message
Media is a message
Abstract:
In the following Bachelor Thesis there will be presented brief overview of the media history, its main elements and its importance and influence on people’s lives and art of doing business. The “Medium is a message” concept by Marshal McLuhan will be explained for better understanding of media development and its way of shaping people’s perception of information, values and culture as well as people …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2015
Identifier:
https://is.vsfs.cz/th/lk801/
Thesis defence
- Date of defence: 11. 6. 2015
- Supervisor: Ing. Jiří Šnajdar
- Reader: Mgr. Pavel Kotyza
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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