Bc. Anastasiya Krasovskaya

Bachelor's thesis

Sales Promotion Methods and Techniques – Consumer Contest

Sales Promotion Methods and Techniques – Consumer Contest
This thesis is dedicated to the issue sales promotion methods and techniques. The author investigates the key theoretical aspects related to sales promotion activities, their business importance, and particular tools used for implementing them. Based on the findings of the theoretical research, the author investigates in detail the sales promotion activities run by Kitchen Center, and online shop of …more
Language used: English
Date on which the thesis was submitted / produced: 17. 4. 2015

Thesis defence

  • Date of defence: 11. 6. 2015
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Ing. Jiří Šnajdar

Citation record

Full text of thesis

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