Analysis of co-branding strategies in the fashion industry - The case of H&M group – Aizada Kalmahan
Aizada Kalmahan
Bachelor's thesis
Analysis of co-branding strategies in the fashion industry - The case of H&M group
Abstract:
The Bachelor Thesis provides complex look on the popularized marketing strategy as co-branding within the boundaries of fashion industry. It contains the descriptions of the fashion phenomenon as it is, the fashion industry and its modern globalised version as fast fashion. The practical part considers vibrant representative of fast fashion industry as H&M group. The key aspects of the company structure …more
Language used: English
Date on which the thesis was submitted / produced: 13. 3. 2018
Thesis defence
- Supervisor: doc. Ing. Mansoor Maitah, Ph.D. Ph.D.
- Reader: Elena Kuzmenko, Ph.D.
Citation record
ISO 690-compliant citation record:
KALMAHAN, Aizada. \textit{Analysis of co-branding strategies in the fashion industry - The case of H\&{}M group}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2018. Available from: https://theses.cz/id/3m07te/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics and Management / Economics and Management
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