Ing. Zolbayar Khatanbaatar
Diplomová práce
Infuence Marketing
Influence Marketing
Anotace:
The research aims to define primary needs, benefits, drawbacks of influencer marketing, investigate the influencer marketing implementation process from a company perspective, and provide viable recommendations that should improve the company’s marketing performance with an influencer marketing approach. Theoretical Background chapter includes many of the critical and fundamental concepts and theories …víceAbstract:
The research aims to define primary needs, benefits, drawbacks of influencer marketing, investigate the influencer marketing implementation process from a company perspective, and provide viable recommendations that should improve the company’s marketing performance with an influencer marketing approach. Theoretical Background chapter includes many of the critical and fundamental concepts and theories …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 17. 5. 2021
Identifikátor:
https://is.muni.cz/th/mlxbw/
Obhajoba závěrečné práce
- Obhajoba proběhla 25. 6. 2021
- Vedoucí: Ing. Dušan Mladenović, Ph.D.
- Oponent: Ing. Anida Krajina, Ph.D.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- světu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasarykova univerzita
Ekonomicko-správní fakultaMagisterský studijní program / obor:
Business Management / Business Management
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