Ing. Zolbayar Khatanbaatar
Master's thesis
Infuence Marketing
Influence Marketing
Abstract:
The research aims to define primary needs, benefits, drawbacks of influencer marketing, investigate the influencer marketing implementation process from a company perspective, and provide viable recommendations that should improve the company’s marketing performance with an influencer marketing approach. Theoretical Background chapter includes many of the critical and fundamental concepts and theories …moreAbstract:
The research aims to define primary needs, benefits, drawbacks of influencer marketing, investigate the influencer marketing implementation process from a company perspective, and provide viable recommendations that should improve the company’s marketing performance with an influencer marketing approach. Theoretical Background chapter includes many of the critical and fundamental concepts and theories …more
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2021
Identifier:
https://is.muni.cz/th/mlxbw/
Thesis defence
- Date of defence: 25. 6. 2021
- Supervisor: Ing. Dušan Mladenović, Ph.D.
- Reader: Ing. Anida Krajina, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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