Peter Nemec

Bachelor's thesis

Zhodnocení implementace CRM v podniku

Evaluation of CRM implementation in a company
Abstract:
The goal of the bachelor thesis: “Evaluation of CRM implementation in a company” is the analysis of the CRM system putted into effect. In the first part of the thesis, the CRM functions are described, important for the implementation in the company. Afterwards is the thesis focuses on customer segmentation and planning of merchant dealer during the development of the software. Because of these two …more
Abstract:
Predmetom bakalárskej práce „Zhodnotenie implementácie CRM v podniku“ je analýza zavedenia CRM systému do obchodnej spoločnosti. V prvej časti práce sú popísané funkcie CRM, na ktoré je nadviazané pri implementácii do podniku. Následne sa práca venuje segmentácii zákazníkov a plánovaniu obchodníkov pri vývoji softvéru. Na tieto dve činnosti je modul CRM systému do podniku zavedený. V závere práca obsahuje …more
 

Keywords

Implementácia systému CRM segmentácia softvér plánovanie zákazník funkcie CRM vývoj softvéru
 
Language used: Slovak
Date on which the thesis was submitted / produced: 7. 12. 2018
Identifier: https://is.muni.cz/th/h6dbk/

Thesis defence

  • Date of defence: 16. 1. 2019
  • Supervisor: doc. Ing. Radoslav Škapa, Ph.D.
  • Reader: Ing. Jana Švecová

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Economy and Management / Business Management

Theses on a related topic

List of theses with an identical keyword.