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Tomáš Plachý

Bachelor's thesis

Smart venkov v teorii a praxi

Smart countryside in theory and practice
Abstract:
Tato bakalářská práce se zabývá marketingovými aktivitami farmářů v Kraji Vysočina. Práce je rozdělena do několika kapitol. V teoretické části je definování venkova a jeho teorie, ekonomika, digitální transformace, nástroje venkova. Dále je zaměření na management, strategický management, management farem, doplněno o marketing a marketingový mix – produkt, distribuční politika, marketingová komunikace …more
Abstract:
This bachelor thesis deals with the marketing activities of farmers in the Highlands Region. The work is divided into several chapters. The theoretical part is the definition of the countryside and its theory, economics, digital transformation, rural tools. There is also a focus on management, strategic management, farm management. Accompanied by marketing and marketing mix - product, distribution …more
 

Keywords

Smart analýza PEST SWOT strategický management marketing.
 
Language used: Czech
Date on which the thesis was submitted / produced: 5. 5. 2022
Identifier: https://is.ambis.cz/th/pcnc4/

Thesis defence

  • Date of defence: 13. 6. 2022
  • Supervisor: doc. RNDr. Jiří Ježek, Ph.D.
  • Reader: Ing. Marek Jetmar, Ph.D.

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