Obchodní modely fintech společností v oblasti kryptoměn – Bc. Peter Géc
Bc. Peter Géc
Master's thesis
Obchodní modely fintech společností v oblasti kryptoměn
Business models of fintech companies using cryptocurrency
Abstract:
The subject of the diploma thesis "Business models of companies in the field of crypto-currencies" is to design a suitable model for a „cryp-to-company “. Based on the defined target, it is necessary to define the theoretical basis and all adequate alternatives used in this area. The practical part describes the real situation of the „star-up“ in terms of the current form of marketing communication …moreAbstract:
Predmetom diplomovej práce Obchodné modely spoločností v oblasti kryptomien je navrhnúť vhodný model pre obchodnú spoločnosť v oblasti kryptomien. Vzhľadom na cieľ je potrebné definovať teoretic-ký základ a všetky adekvátne alternatívy používané v uvedenej oblasti. Praktická časť opisuje reálnu situáciu novovzniknutej spoločnosti z pohľadu súčasnej podoby marketingovej komunikácie a konkurenčné-ho …more
Language used: Slovak
Date on which the thesis was submitted / produced: 7. 1. 2022
Identifier:
https://is.muni.cz/th/casiq/
Thesis defence
- Date of defence: 1. 2. 2022
- Supervisor: Ing. Pavla Marciánová, Ph.D.
- Reader: Ing. Ladislava Kuchynková, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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