Entrepreneurial Marketing in B2C Mobile Application Business: A Netnographic Study Across Four Expert Blogs – Bc. Maksim Beliaev
Bc. Maksim Beliaev
Master's thesis
Entrepreneurial Marketing in B2C Mobile Application Business: A Netnographic Study Across Four Expert Blogs
Entrepreneurial Marketing in B2C Mobile Application Business: A Netnographic Study Across Four Expert Blogs
Abstract:
Tato práce dává možnost vidět, jak podnikatelský marketing funguje v kontextu vývoj mobilních aplikací. Hlavní hypotéza této práce je Využití podnikatelského marketingu přijetí a zachování mobilní aplikace. Nedostatek výzkumů a předchozí bakalářské práce hlavním motivujícím faktorem. Teoretický základy této studie vycházely ze studií týkající se podnikatelského marketingu, mobilních reklamy a mobilních …moreAbstract:
This work gives a possibility to see how entrepreneurial marketing works in the context of mobile application development. The main hypothesis of this work is Usage of entrepreneurial marketing affect the adoption and retention of mobile application. Lack of researches and previous bachelor work in the same field was the main motivating factors. Theoretical foundations of this study were based on studies …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2019
Identifier:
https://is.vsfs.cz/th/cq9q1/
Thesis defence
- Date of defence: 15. 6. 2019
- Supervisor: MSc Mirela Moldoveanu
- Reader: Ph.D. Vadim Semenenko, MBA
Citation record
ISO 690-compliant citation record:
BELIAEV, Maksim. \textit{Entrepreneurial Marketing in B2C Mobile Application Business: A Netnographic Study Across Four Expert Blogs}. Online. Master's thesis. Praha: University of Finance and Administration. 2019. Available from: https://theses.cz/id/3z3t89/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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