Consumer Behavior for Ecological products Among Gen Z In Cambodia – Monivongsa Roth
Monivongsa Roth
Master's thesis
Consumer Behavior for Ecological products Among Gen Z In Cambodia
Consumer behavior for Ecological products among Gen Z in Cambodia
Abstract:
This study investigates how Generation Z in Cambodia perceives, interacts with, and influences the ecological products market. Amidst a global surge in environmental awareness, this research aims to delve into the specific consumer behaviors and motivations of a demographic that is pivotal due to its growing economic influence and unique consumer patterns. The objectives were structured to assess the …moreAbstract:
This study investigates how Generation Z in Cambodia perceives, interacts with, and influences the ecological products market. Amidst a global surge in environmental awareness, this research aims to delve into the specific consumer behaviors and motivations of a demographic that is pivotal due to its growing economic influence and unique consumer patterns. The objectives were structured to assess the …more
Language used: English
Date on which the thesis was submitted / produced: 19. 4. 2024
Thesis defence
Citation record
ISO 690-compliant citation record:
ROTH, Monivongsa. \textit{Consumer Behavior for Ecological products Among Gen Z In Cambodia}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2024. Available from: https://theses.cz/id/40em9r/.
The right form of listing the thesis as a source quoted
Roth, Monivongsa. Consumer Behavior for Ecological products Among Gen Z In Cambodia. Zlín, 2024. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
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Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Management and Marketing / Management and Marketing
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