Ing. Norman Lachner

Master's thesis

Internet of Things (IoT) - Acceptance, Barriers and Marketing Perspectives

Internet of Things (IoT) - Acceptance, Barriers and Marketing Perspectives
Abstract:
This thesis investigates the acceptance factors of IoT devices in Germany, using the smartwatch as example. Applying the extended unified theory of acceptance and use of technology (UTAUT2), Hedonic Motivation was identified as the most important factor for consumers. The factor Privacy Concerns, which was added in this study, also signifi-cantly influences the Behavioral Intention as well as the Use …more
Abstract:
This thesis investigates the acceptance factors of IoT devices in Germany, using the smartwatch as example. Applying the extended unified theory of acceptance and use of technology (UTAUT2), Hedonic Motivation was identified as the most important factor for consumers. The factor Privacy Concerns, which was added in this study, also signifi-cantly influences the Behavioral Intention as well as the Use …more
 

Keywords

Technology Acceptance UTAUT2 Smartwatches Internet of Things (IoT) Marketing Perspectives Hedonic Motivation Privacy Concerns Consumer
 
Language used: English
Date on which the thesis was submitted / produced: 6. 1. 2023
Identifier: https://is.muni.cz/th/vhfe2/

Thesis defence

  • Date of defence: 2. 2. 2023
  • Supervisor: Ing. Dušan Mladenović, Ph.D.
  • Reader: Ing. Jaromír Skorkovský, CSc.

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