Marketingová strategie prodeje dřevostaveb společnosti Carman a.s. – Bc. Veronika Cichá, MBA
Bc. Veronika Cichá, MBA
Master's thesis
Marketingová strategie prodeje dřevostaveb společnosti Carman a.s.
The marketing strategy of sales of wooden houses by the company Carman, Inc.
Abstract:
Diplomová práce popisuje nové možnosti marketingové propagace společnosti CARMAN, a.s., která se zabývá výstavbou dřevostaveb a developerskými projekty. Analyzuje současné marketingové nástroje a ukazuje nový směr propagace a zlepšení současných marketingových nástrojů.Abstract:
This diploma thesis describes new possibilities of marketing promotion CARMAN, Inc. which deals the construction of wooden houses and development projects. It analyzes present marketing tools and shows a new direction of promotion and an improvement of present marketing tools.
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2012
Identifier:
https://is.sting.cz/th/r7vx3/
Thesis defence
- Date of defence: 23. 5. 2012
- Supervisor: Mgr. Karel Stehlík
- Reader: Ing. Klára Mrkosová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Akademie StingSting academy
Master programme / field:
Economy and Management / Business Economy and Management
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